Every signal in. Every answer out.

Enhance seller execution with Backstory and Microsoft. By populating AI-driven insights directly in the apps where sellers already work, sales teams can increase productivity, tighten deal execution, and drive more opportunities to close.

Use Backstory to enhance Salesforce with automated activity and contact creation, providing unique insights for team performance and deal rooms — and making your sellers more productive

Take your pipeline generation to the next level by combining Backstory customer engagement scores with intent scores to prioritize account-based marketing campaigns

Backstory augments Oracle Fusion Sales by increasing sales productivity and driving great GTM success by automating data capture and providing unique insights into you customer-facing activities

With Backstory Relationship Maps and ZoomInfo’s data, joint customers can visualize the engagement of complex buying groups, identify missing stakeholders, and search for new contacts—directly in your existing workflow.

Combine conversation intelligence and AI-based engagement insights into a single, holistic view – empowering GTM teams to understand insights for all digital touchpoints.

Never miss a beat with automated notifications on customer engagements in the tool you already use (and love!) – Slack

Automatically capture Webex meetings with Backstory for productivity gains and deep conversation intelligence insights. Empower teams to analyze meetings, upskill sales reps, and expedite onboarding with AI-powered insights directly within your workflows.

Use Backstory intelligence to generate contacts and provide necessary information for targeting by Oracle Eloqua Marketing Automation

Automatically capture emails, participants, and contact information for all your customer accounts directly into your CRM

Collect meeting invitees’ information and time-spent with each prospect, automatically matching to records in your CRM

Automatically create activities for each account and opportunity in your CRM while logging the go-to-market team’s time spent

Connect Microsoft Exchange to capture every email and calendar event across your team automatically - no manual logging, no gaps. Works with Exchange On-Premises and Microsoft 365.

Leverage the power of Tableau with Backstory data and pre-built dashboards for advanced business analytics

Integrate LinkedIn InMails with ClosePlan stakeholders and automatically capture and match the activity in your CRM

Use Backstory intelligence to generate contacts and provide necessary information for targeting by Adobe Marketo Exchange

Automatically capture Outreach emails to customers, update contacts, and identify influential individuals from ClosePlan relationship maps to be targeted by Outreach campaigns

Improve Clari forecasting by integrating Backstory customer engagement scores with forecasts

Automatically send collateral to prospects and capture all the activities in your CRM while understanding which opportunities are influenced by which content

Use Backstory customer engagement scores to turbocharge your Demandbase account-based market campaigns

Enhance risk analysis in customer renewals by incorporating the Backstory engagement score into Gainsight

Using the opportunities created by Drift chatbots, leverage the power of Backstory to enrich the contacts and activities and manage the overall customer revenue process to completion

Leverage the power of Snowflake to warehouse your Backstory data and perform further business analytics

Single sign-on Okta Use Okta for authentication and SSO access to Backstory products and solutions

Send collateral to customers and prospects while automating the activity capture, accurately matched to your CRM

Enrich forecasts by including Backstory customer engagement scores with the Terret revenue forecast and activity views

Enable sellers to automatically update your CRM with GoToMeeting activities and links to the meetings

Automate the collection of Microsoft Teams meeting activity and the link to the meeting, which is all intelligently matched to your CRM

Sales engagement SendGrid Capture emails to accounts from Twilio SendGrid and update contacts matched to your CRM and ClosePlan relationship maps

Ensure alignment between your CRM contacts and target influential contacts from ClosePlan to Salesloft-enabled marketing campaigns

Use Backstory's unique activity captures and patented opportunity-matching technology to enrich and extend Clearbit contact data

Capture customer call information automatically in your CRM

Free your sellers by automatically capturing call information in your CRM

Enable quick access to Backstory data and business analytics via pre-built PowerBI dashboards

Combine Backstory customer engagement scores with DemandScience customer intent to create targeted account-based marketing campaigns

Automate email and contact capture from Sendbloom emails, match the information to your CRM, and identify key individuals via ClosePlan

Leverage Backstory intelligence to generate contacts and information for targeting by HubSpot Marketing Hub

Include Backstory customer engagement scores with Xactly Forecasting to provide deeper insights into your forecast

Incorporate the Backstory customer engagement score in Totango to improve your understanding of customer renewal risk

Automatically log customer calls and time spent in your CRM

Automate the delivery of Backstory contacts to your chosen marketing automation system