Transform your GTM performance and grow pipeline faster

Improve rep efficiency by executing your end-to-end sales process
(without leaving your CRM)

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Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.

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Backstory is an important tool for sales moving forward. Information lives in many places, meeting transcripts, emails, etc. Having information in one place via AI will be a game changer.
Quiara Neam
Account Manager
Case Study
No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.
Tom Bluck
Sr. Product Owner, AVEVA Sales Platforms
OpenAI
Zscaler
Elastic
AMD
Case Study
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Dataiku
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Backstory's SalesAI uncovers every interaction happening across the team and puts them at my fingertips. That visibility drives alignment across our entire organization.
Francesco Lanzoni
VP of Global Operations
Cyberark
Braze
Red Hat
Case Study
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer

Backstory is invested in your success

Elevate Your Revenue Team’s Performance

Accelerate your business outcomes

Leverage our proven blueprint to quickly deliver results during the deployment phase and positively impact all GTM operations

Plan for change management

Rely on our expertise developed across 100s of enterprise rollouts. Avoid common pitfalls and plan for effective change management

Operationalize a data-driven culture

Being data-driven is a mindset. Leverage playbooks to optimize the adoption of the technology and business processes that underpin a data-first culture

Assess your GTM maturity and tech stack

Assess where you are on the maturity curve and build a roadmap for GTM growth across people, process, and technology

Providing the tools, strategies, and expertise to optimize GTM performance

Pre-packaged or customized deployment, training, support, and consulting offerings – no matter your needs, we’ve got you covered to deliver results

Implementation and Deployment

Services to help you fast-track your deployment, get users onboarded efficiently, and accelerate your time to first value.

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Premier Services and Support

Unlock better business outcomes by having our experts be part of your journey. Our most popular offering combines services, training, and enhanced support.

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Data Services

Unleash the full power of your data with advanced planning and benchmarking use cases, supported via Tableau dashboards hosted by Backstory.

Historical Activity Look-back

Use up to two years of historical activity data to build benchmarks and establish a baseline – an important starting point in your GTM performance journey

Customized Services

Services tailored to your needs, from bespoke implementation to custom analytics to business process development and enablement program design

Training Services

An array of instructor led and self-paced training options to get you up and running quickly. Leverage best practices developed across 100s of customers.

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Backstory's open architecture and MCP moves us beyond isolated tools toward composable AI infrastructure. Our sales teams have improved win rates by more than 50 percent.

Case Study
Andrew Brown
Andrew Brown
Senior Vice President and Chief Revenue Officer

Stop finding out too late.

Every week without this, a deal slips that didn't have to.
See how Backstory works in 30 minutes.
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