Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer
With Backstory, we removed the guesswork from our sales process. The data is clean, insights are actionable, and our team finally has a shared view of every deal in pipeline.
Esther Friend
Former VP of Sales Efficiency and Transformation
If reps aren't in a multi-threaded deal, Backstory flags it. That lets us act fast - asking who we need to get in front of before the gap becomes the reason we lost the deal.
Toby Carrington
Chief Business Officer
With Backstory, you see if reps are single-threaded and the quality of their interactions. It's one thing to diagnose a pipeline problem. Backstory helps you actually fix it.
Mitch Beck
Head of Digital Sales at Pluralsight
We started thinking about automation and deal tracking. We quickly learned Backstory supports the entire revenue cycle. That shift - and that partnership - changed how we sell.
Jonathan Gray
Senior VP at TTEC
With Backstory, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
Eric Chapman
Vice President Sales Operations and Enablement
What matters is adoption, enforceability, and CRM compliance. Backstory integrated in a few clicks and guarantees high usage of our chosen sales methodology. Simple as that.
Spencer Hodson
Vice President of Global Sales Operations and Development
When you step into a new leadership role, you wonder if you can trust the existing data. Because of Backstory, I know I can - and I run my entire sales org confidently off it.
Julian Dimery
Sr. Director of Sales
Every customer-facing activity is captured in Salesforce automatically - contact created, tied to the right opportunity, no extra effort from the team. CRM hygiene solved.
Clark Green
VP, Global Revenue Operations
No new system. No custom build.
Backstory delivers revenue answers inside the tools your teams already use. No new login. No new workflow. IT connects it in days.
Deploy via MCP Server using an open, industry-standard protocol - no proprietary lock-in
Works with your existing CRM, communication tools, and any AI assistant your team already runs
Go live in days, not quarters, with zero custom engineering
When AI lives where teams already work, adoption takes care of itself.
Your customer data doesn't train our models. Full stop.
Most AI tools train on the data they touch. Backstory doesn't. Enterprise IT needs AI that handles customer data correctly from the start - and Backstory is built around that requirement, not retrofitted to it.
Customer data never trains Backstory's AI models
Zero Standing Access - all data access is permissioned, ticketed, and auditable
Data encrypted in transit and at rest; multi-region failover via AWS
Give your security team every answer before they ask.
Certifications your compliance team already recognizes.
Backstory is built on the security standards enterprise teams require, not retrofitted to meet them.
ISO 27001, 27017, and 27701 certified
SOC 2 Type II and CSA STAR Level 2
NIST Cybersecurity Framework; GDPR and CCPA compliant
One vendor review. One implementation. Done.
See what Backstory can do for you
Security built in. Not bolted on.
Every certification, control, and compliance detail your team needs to evaluate Backstory with confidence.