The Backstory Blog

What we're thinking about, from the people building it.

AI Innovators

The SaaS model was built for humans. Agents don't care.

Vendors are bolting AI onto systems built for humans. That's not going to work. Here's why agents need a different foundation.
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AI agents enterprise software, agentic AI SaaS, AI agents SaaS model, enterprise AI agents
AI Innovators

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.
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AI sales enablement, AI evaluation, role of AI in sales, AI sales training, future of B2B sales
Risk Resolution

How Many Steps Does It Take to Find Your At-Risk Deals?

Identifying at-risk deals takes most teams 11 steps and an hour. Here's what that costs - and what a 15-second answer looks like.
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"deal risk signals," "deal slippage," "pipeline risk management," "deals went dark"

The real problems.

AI agents enterprise software, agentic AI SaaS, AI agents SaaS model, enterprise AI agents
AI Innovators

The SaaS model was built for humans. Agents don't care.

Vendors are bolting AI onto systems built for humans. That's not going to work. Here's why agents need a different foundation.
AI sales enablement, AI evaluation, role of AI in sales, AI sales training, future of B2B sales
AI Innovators

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.
AI sales forecasting, sales forecasting software, revenue intelligence platform, forecast accuracy
Forecasting

5 Questions Your Revenue Data Should Answer

Most forecasting tools show what changed but not why. These 5 questions reveal whether your revenue data is actually working for you.
sales forecast accuracy, CRM data quality, deal risk
Buyer Insights

What We Learned from Listening to Revenue Leaders

43% of forecasts miss by 10%+ -- not because teams aren't working hard, but because the data they need is scattered, stale, or missing.
sales predictions 2026, AI in sales, sales leadership trends
Buyer Insights

5 Predictions for Sales Leaders in 2026

The hype has cooled. The questions have gotten sharper. CEO Jason Ambrose shares five predictions for sales leaders in 2026.
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How we work.

Model Context Protocol, MCP sales, Sales AI, AI for revenue teams, Revenue intelligence, Backstory.ai MCP, ChatGPT sales integration
MCP

Built for How Executives Actually Operate

Backstory.ai MCP gives revenue leaders direct access to the complete activity record behind their deals - inside the AI tools they already use.
"deal risk signals," "deal slippage," "pipeline risk management," "deals went dark"
Risk Resolution

How Many Steps Does It Take to Find Your At-Risk Deals?

Identifying at-risk deals takes most teams 11 steps and an hour. Here's what that costs - and what a 15-second answer looks like.
AI, Forecasting,
Consistent Sales Process

3 Blind Spots Buried in Every Forecast

Most forecasts miss because teams can't see risk until it's too late. Here's how to spot it, understand it, and prove your fix is working.
AI, Artificial Intelligence, Sales Forecasting, Forecasting
Consistent Sales Process

Three New Ways to Get Instant Forecast Answers

Know what's at risk, understand multiple deals at once, and explain variance instantly. Three new forecasting capabilities live now.
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The Playbook

AI sales enablement, AI evaluation, role of AI in sales, AI sales training, future of B2B sales
AI Innovators

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.
AI, Artificial Intelligence, B2B, AI Maturity, Sales,
AI Innovators

The 4-Step Playbook to Transform Your Team Into AI Masters

Move your sales team from knowing AI to using it. Identify your maturity stage and learn how to embed AI into workflows that drive measurable impact.
Forecasting, Sales, Sales Tips, Sales Advice, Mid-Market
Forecasting

Tips for Smarter, Faster Forecasting with Mid-Market Teams

Discover how AI-powered forecasting helps mid-market sales teams move faster, focus smarter, and win more deals
Forecasting, Sales, Sales Leaders, AI
Forecasting

Four Steps to Curing Forecast Anxiety

Forecast panic is real. When your number feels wrong, AI like Backstory.ai helps you see risks, track engagement, and fix issues before they blow up.
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