Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer
With Backstory, we removed the guesswork from our sales process. The data is clean, insights are actionable, and our team finally has a shared view of every deal in pipeline.
Esther Friend
Former VP of Sales Efficiency and Transformation
If reps aren't in a multi-threaded deal, Backstory flags it. That lets us act fast - asking who we need to get in front of before the gap becomes the reason we lost the deal.
Toby Carrington
Chief Business Officer
With Backstory, you see if reps are single-threaded and the quality of their interactions. It's one thing to diagnose a pipeline problem. Backstory helps you actually fix it.
Mitch Beck
Head of Digital Sales at Pluralsight
We started thinking about automation and deal tracking. We quickly learned Backstory supports the entire revenue cycle. That shift - and that partnership - changed how we sell.
Jonathan Gray
Senior VP at TTEC
With Backstory, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
Eric Chapman
Vice President Sales Operations and Enablement
What matters is adoption, enforceability, and CRM compliance. Backstory integrated in a few clicks and guarantees high usage of our chosen sales methodology. Simple as that.
Spencer Hodson
Vice President of Global Sales Operations and Development
When you step into a new leadership role, you wonder if you can trust the existing data. Because of Backstory, I know I can - and I run my entire sales org confidently off it.
Julian Dimery
Sr. Director of Sales
Every customer-facing activity is captured in Salesforce automatically - contact created, tied to the right opportunity, no extra effort from the team. CRM hygiene solved.
Clark Green
VP, Global Revenue Operations
In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.
Andrew Brown
Senior Vice President and Chief Revenue Officer
Red Hat
For a company our size, if you multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
AMD
See the real buying group
Marketing targets personas, but deals involve specific people. Backstory surfaces who's actually involved in opportunities - won and lost - based on real activity, not the single contact the seller recorded in CRM.
Identify which personas appear most often in won deals
See contact-level engagement and buying influence on every open opportunity
Understand the full buying committee
Most CRMs show one contact per deal. Backstory surfaces the full buying group. Target the people who actually move deals forward.
Build a compliant, growing contact database
Most of the contacts your reps engage never make it into CRM. Backstory captures all your engaged contacts and corresponding activities automatically.
Auto-create contacts from email, calendar, and meetings - no manual input
Enrich records with persona data: title, department, and seniority for targeted campaigns
Track first touch, last touch, and buying power to connect contacts to deal outcomes
Log engagement data that proves legitimate interest under GDPR and CASL
More contacts, less risk, no list buys.
Measure your impact from first touch to closed revenue
Attribution breaks at the sales handoff. Backstory tracks marketing's influence across the full deal cycle so you can show what drove revenue - not just what was nearby when it closed.
Track how marketing-sourced contacts convert through the sales cycle
See which campaigns and channels contribute to won revenue
Tie marketing spend directly to pipeline and ACV
Walk into every budget review with the numbers that prove it.
See what Backstory can do for you
Better answers drive better revenue.
See how marketing teams connect activity to revenue