Mariah Petrovic
Sr. Content and Communications Manager
I am a a senior content and communications leader who loves to use storytelling to make complex topics relatable to a broader audience. I believe in connecting with people in meaningful ways, whether in writing great content, leading events, developing executive-level communications, or in one-on-one interactions.
I have broad experience in developing and executing go-to market messaging and communications strategy for leading companies like Backstory, Dell, and Esri. I love leading and executing content marketing programs and have vast experience in customizing content for specific audiences, multi-channel content distribution strategy, development of assets, content audits, and GTM content support. I spent five years working for a membership organization for C-Suite executives and helped plan and execute events ranging from intimate dinners to national conferences.
A step by step guide to leveraging AI across enterprise sales organizations.
Take your sales methodology from static and ineffective to dynamic and measurable using an easy-to-update Salesforce-native qualification tool.
Learn basic and advanced ways teams can start leveraging GenAI for sales right now to enhance real-time decision-making.
Discover how a data-driven solution helps RevOps leaders streamline seller workflows, enhance data quality, and cut admin costs.
A detailed guide for marketers to uncover sales team activities and compliment their efforts with perfectly timed and contextualized customer outreach
Discover 5 key roadblocks to operations success and proven strategies to overcome them, building a high-performing RevOps engine.
In this eBook, learn how marketing and sales teams can align on goals and improve performance using better data and automation through AI.
Follow this playbook to align marketing with sales, ensuring seamless execution and driving faster, better pipeline growth.
Learn five ways marketing can harness the power of automation, AI, and data-fueled insights to position itself as a strategic partner to sales.
Learn about the three most common misunderstandings between marketing and sales and how better data is helping solve them.
RevOps and GTM leaders can boost sales productivity, CRM hygiene, and deal execution with Backstory.ai's powerful AI-driven tools.
Read three of the top reasons that today's RevOps teams need to evaluate and improve the health of their pipeline and overall revenue engine.
Explore 5 critical capabilities today's RevOps teams need to boost pipeline creation, tighten deal execution, and win more revenue.
We live in a data-driven world, but data is often locked in warehouses or BI tools, needing engineering skills to unlock its true value.
High data quality tops CRM feature wishlists, yet only 22% of businesses achieve excellent data connectedness. What causes this gap?
Read our checklist to see how AI and automation help sellers engage the right buyers in the right accounts to win bigger deals, faster.
Learn how AI-powered engagement data helps sellers target the right buyers, derisk opportunities, and boost win rates in key accounts.
Read our checklist to see how a data-centric approach can optimize territory designs, resulting in improved rep retention, productivity, and win rates
Read our checklist to see how AI-powered engagement data can optimize territory designs, account plans, and the use of your entire GTM team.
Read our use case checklist to discover how your sales team can improve the adoption and performance of your sales qualification methodology.
Discover how automated activity capture helps sellers sell more, admin less, and achieve better revenue results with our checklist.
Read our checklist to see how CRM-native account planning tools can help sales teams build and execute account-level strategies with ease.
Read our checklist to see how powering your sales methodology with automation and CRM-native capabilities can lead to record adoption and win rates.
Discover how a data-first pipeline strategy boosts forecasting accuracy by 90% and helps achieve more predictable revenue targets.
The forecast is always important, yet many teams struggle with accuracy. See why you should shift your focus to pipeline, and accuracy will follow.
Read our listicle to discover the 7 keys to unlocking accurate sales forecasts, building a healthier pipeline, and driving revenue growth.
Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production.
Effective sales planning requires more than just an initial plan. Iterate, track progress, and measure impact by leveraging these core capabilities.
Most GTM teams struggle with sales planning due to a lack of a reliable, repeatable, and data-centric approach. Do you face these hurdles?
Over 90% of executives agree that their CRM isn't helping drive growth. Read 5 warning signs your life sciences team needs a CRM health check.
Over 90% of execs agree their CRM isn't helping drive growth. Read 5 warning signs your manufacturing team needs a CRM maintenance check.
Data, AI, and automation are at the heart of GTM transformation in manufacturing. Explore 5 key capabilities your team needs for success.
Data, AI, and automation are at the heart of GTM transformation in life sciences. Explore 5 key capabilities your team needs for success.
Like most industries, buying preferences in manufacturing are going digital. Read four trends that will impact your sales and GTM efforts.
Like most industries, buying preferences in life sciences are going digital. Read four trends that will impact your sales and GTM efforts.
GTM teams must maximize every opportunity, but obstacles like poor visibility and weak buyer intelligence hinder improved performance.
Your go-to-market (GTM) teams must work more efficiently than ever to deliver a healthy pipeline and convert it to more revenue.
Many GTM teams still depend on fragmented data and anecdotes to understand priority accounts, stakeholders, and opportunities.
Today's GTM teams must do more with less, investing in costly CRMs and methods. Yet, without the right foundation, success remains elusive.
Improve pipeline health and revenue by refining strategic account planning and territory design through continuous improvement efforts.
To generate more revenue and improve your bottom-line, it's imperative that your GTM teams maximize the impact of every opportunity.
Many GTM teams struggle with poor CRM data and weak sales methods. Learn 5 key capabilities for better pipeline and sales execution.
Discover how to prepare for a healthier pipeline by fueling your CRM with more data on key accounts and fully operationalizing your sales methodology.
Discover 3 major roadblocks to GTM execution and actionable advice to create a high-performing pipeline engine.
With summer ending, revenue leaders are planning ahead, thinking about how to improve strategies and make next year even better.
Today’s high-performing sales teams are driven by a rigorous discipline of planning and organization.
Life sciences leverage advanced tech for R&D—are you equipping sales, marketing, and operations teams with the same cutting-edge tools?
Building the Next Gen Revenue Engine for Marketing
Building the Next Gen Revenue Engine for Operations
Building the Next Gen Revenue Engine for Sales
Your manufacturing leverages advanced tech for production—are you empowering sales, marketing, and ops teams with the same innovation?
Discover how AI will transform sales and marketing in your organization. Get HBR's 'Accelerating Sales and Marketing Efforts Through AI' report.
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