Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
Backstory is an important tool for sales moving forward. Information lives in many places, meeting transcripts, emails, etc. Having information in one place via AI will be a game changer.
Quiara Neam
Account Manager
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer
With Backstory, we removed the guesswork from our sales process. The data is clean, insights are actionable, and our team finally has a shared view of every deal in pipeline.
Esther Friend
Former VP of Sales Efficiency and Transformation
If reps aren't in a multi-threaded deal, Backstory flags it. That lets us act fast - asking who we need to get in front of before the gap becomes the reason we lost the deal.
Toby Carrington
Chief Business Officer
With Backstory, you see if reps are single-threaded and the quality of their interactions. It's one thing to diagnose a pipeline problem. Backstory helps you actually fix it.
Mitch Beck
Head of Digital Sales at Pluralsight
We started thinking about automation and deal tracking. We quickly learned Backstory supports the entire revenue cycle. That shift - and that partnership - changed how we sell.
Jonathan Gray
Senior VP at TTEC
With Backstory, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
Eric Chapman
Vice President Sales Operations and Enablement
What matters is adoption, enforceability, and CRM compliance. Backstory integrated in a few clicks and guarantees high usage of our chosen sales methodology. Simple as that.
Spencer Hodson
Vice President of Global Sales Operations and Development
When you step into a new leadership role, you wonder if you can trust the existing data. Because of Backstory, I know I can - and I run my entire sales org confidently off it.
Julian Dimery
Sr. Director of Sales
Every customer-facing activity is captured in Salesforce automatically - contact created, tied to the right opportunity, no extra effort from the team. CRM hygiene solved.
Clark Green
VP, Global Revenue Operations
80% of accounts are missing activity.
Not because reps aren't working them. Because the work never made it into the CRM.
You can't forecast what you can't see.
Every forecast built on incomplete data has a hidden error rate. You find out when the quarter ends wrong.
Coaching on what reps say happened.
Not what actually did. That's a gap that compounds every review cycle.
Single-threaded deals look healthy.
Without full contact coverage data, you can't see the accounts going dark until it's too late.
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How Backstory works
We connect what your team does every day to real revenue outcomes.
Capture everything automatically
Every email, meeting, call, and deal update. From every tool your team already uses. No manual logging.
Connect activity to outcomes
See which actions close deals, which stall pipeline, and what your best reps do differently.
Answer questions in plain English
Ask a question. Get an answer. No dashboards to build. No reports to wait for.
Backstory's open architecture and MCP moves us beyond isolated tools toward composable AI infrastructure. Our sales teams have improved win rates by more than 50 percent.
Andrew Brown
Senior Vice President and Chief Revenue Officer
20 minutes. Your actual data.
No slides. No generic demo. We pull up your accounts, show you what's there — and what's missing. You leave knowing exactly where the gap is.